دسته: وبلاگ

Strategies for Enhancing Customer Engagement Using ArtificialIntelligence Technologies in Online Markets

This study aims to explore and identify the effective strategies forenhancing customer engagement through the use of artificial intelligence(AI) technologies in online marketplaces. A qualitative research approachwas adopted, focusing on semi-structured interviews with managers andexperts in the fields of information technology and online marketing.Participants were selected based on their direct experience with AItechnologies for customer […]

Development Issues and Demand for HR-branding in ModernBusiness

This article contains research on significance and demand for tools used in intraorganizational marketing and recruitment marketing, as well as HR-branding development. It reveals the relevance of positioning employment and favorable working atmosphereadvantages in the course of working mission fulfilment and company’s HR-brandstrengthening. The increased role of HR-branding impact on the company’s strategic growth isdemonstrated […]

Branding: Models, Theory, Practice, andMarketing Implications

AbstractThe article’s purpose has been to conduct a thorough and analytical review of the empiricalliterature on branding and consumer behavior to uncover emerging issues and trends. It startswith a presentation of the objective of the article. This is followed by the researchmethodology employed. Next, the article assessed the relevant theoretical framework thatunderpins branding strategies and […]

The Challenges of Human Resource Management

By: Dr Alvin ChanIntroductionThe role of the Human Resource Manager is evolving with the change incompetitive market environment and the realization that Human ResourceManagement must play a more strategic role in the success of an organization.Organizations that do not put their emphasis on attracting and retaining talentsmay find themselves in dire consequences, as their competitors […]